CapeFive, in cooperation with Pagoda, are welcoming this year's first arrival of South African Royal Gala apples in to the Mainland China market. The container arrived in the Port of Shanghai last Wednesday. After smooth clearance process, the apples have been on sale in Pagoda's chain stores across China since last week China. Warmly welcomed by Pagoda customers, the first batches were sold out soon.
The apples originate from the Free State province in South Africa, well known for its early variety apples. Soon, South Africa's Fuji crop will follow.
Wynand Viljoen, Purchasing Manager at CapeFive, comments enthusiastically about the upcoming season: "We started the season with Royal Gala which will be available from shipping in week 6 through to arrivals in August. We have started packing Fuji this week and this will also continue with arrivals up to September. We are shipping to Nansha, Shenzhen and Shanghai. The shipping destination is primarily determined by the logistics challenges and the route that allows the most efficient route to market."
Wynand continues: "To China market, the most common packaging will be in telescopic 18kg boxes, with sizes packed from a count 80 through to a count 216. The apples are characterized by excellent eating quality, crunchy with high sugars. Especially the newer strains are also characterized by high color and excellent cosmetic quality."
“Our cooperation with Pagoda has been smooth and happy so far. As the pioneer to promote SA apple in China market, Pagoda has a good knowledge about SA apple and performs very professionally in the aspect of sales. Especially this year, with lower commercial rates of China domestic apple, it would be a great opportunity for both of us to expand cooperation and increase market share.”
Wynand says: "From a volume perspective we expect a normal year with some growth. We do however see a good opportunity to grow our volumes in China, especially in partnerships with companies like Pagoda."
Global logistics remain under pressure, exacerbated by inefficiencies being experienced at South African ports. "We are facing several challenges this year. In addition to logistics, the situation in Russia with sanctions and limited shipping opportunities will have several knock-on effects, and the current COVID challenges in China are all situations we will have to overcome this year", explains Wynan. "Amidst these challenges we do see an opportunity to grow our market share in key areas and to showcase our quality to, especially, the markets in Asia. South Africa is geographically favorably situated to weather these challenges and increase our share and value to these markets.