Purple Gala Apple Has Won Market Acceptance

A 100% red apple, developed by Brazilian researchers, is very promising. The Purple Gala has an intense and uniform red color on the skin. Researcher Paulo Ricardo Oliveira, of Embrapa Grape and Wine (Bento Gonçalves/RS), spoke about the importance of this characteristic for apples that meet market demands.

Oliveira: “Even with the heat and drought that occurred in this latest crop, the new variety was able to maintain its intense red color. This is a huge difference compared to others on the market.” According to him, in addition to this intense coloring, the homogeneous size provided the Purple Gala fruits with a CAT 1 rating, the most valuable category for more than 90% of the packaged pieces.

According to the researcher, the new apple has won excellent market acceptance. “The issue of color is fundamental because, from a sensory point of view, the consumer’s decision is closely related to the color aspect. In addition, it is an opportunity to take advantage of apple exports in Brazil, where there is already a worldwide movement of interest in gala varieties with this characteristic.”

Purple Gala Apple Has Won Market Acceptance PDF