Lemon consumption has grown steadily in key markets as a result of the product’s perceived health aspect and its versatility. In the next few years, expanding plantings in the southern hemisphere will translate into increased counter-seasonal exports to the US, Europe, and Asia to ensure year-round availability.
Lemon consumption has grown steadily in key markets as a result of the product’s health halo and versatility. In the next few years, expanding plantings in the southern hemisphere will translate into increased counter-seasonal exports to the US, Europe, and Asia to ensure year-round availability.
While demand is still considered healthy, even in the presence of a fading ‘Covid effect,’ challenges abound. Margin pressures are expected for lemon growers and exporters in 2022, as machinery, fertilizer, agrochemical, labor, and transportation costs have significantly increased. However, amid a challenging environment, opportunities still exist, particularly in the organic lemon market.